Popups, slide-ins and bars that grow your list without annoying visitors
Popups, slide-ins and announcement bars for your website: newsletter signups, discount codes, free downloads and exit intent. A visual editor with live preview, page and timing rules, A/B tests and clear results. Signups go straight to WAI Newsletters (with consent and double opt-in) and your CRM. No cookies, polite on phones.
Popups is for anyone with a website who wants more sign-ups, leads or sales from the visitors they already have. Offer a newsletter, a discount code or a free download in a popup, slide-in or announcement bar, and choose exactly when and where it shows.
Add one line of code to your site, and sign-ups can go straight into Newsletters and CRM.
Pick a newsletter sign-up, discount code, lead magnet, announcement bar, exit intent, call-back request or cookie-free notice, then make it yours.
Change text, colours and form fields and see the real popup on desktop and phone, both before and after someone signs up. Changes save on their own.
Show a popup after a few seconds, after scrolling or when someone is about to leave, only on the pages and devices you choose, to new or returning visitors, and as often as you like.
On phones a popup becomes a small card at the bottom of the screen instead of covering the page, it closes with one tap, and it uses no cookies.
Try two versions, let visitors split between them and pick the winner when the numbers are clear. Charts show views, sign-ups, sign-up rate, devices and top pages.


Free includes 1 live popup and 1,000 popup views a month.
Starter includes 10 live popups and 25,000 popup views a month, plus the API and webhooks.
Business includes unlimited live popups and 250,000 popup views a month, plus the API and webhooks.
One subscription covers this app and every other business app: Free $0, Starter $19/mo, Business $49/mo for 5 users.
| Limit | Free | Starter | Business |
|---|---|---|---|
| Live popups | 1 | 10 | Unlimited |
| Popup views a month | 1,000 | 25,000 | 250,000 |
Copy one line of code from the Websites page and paste it into your site, and we check that it is installed. If your site is built with WAI Websites, you can switch Popups on in its settings instead.
Your popups simply stop showing until the next month or until you move to a bigger plan, and your website keeps working as normal. You get a notification at 80 and 100 percent so it is never a surprise.
Yes. When a popup sends sign-ups to Newsletters, the consent box is always on, and each person still has to click the link in the confirmation e-mail before they are subscribed. Newsletters sending is off until our launch, so until then no confirmation e-mail goes out.
Free tier. No credit card. Change or cancel any time.
Try Popups →