Keep Google Ads on budget and see what it really earns
Keep Google Ads on a monthly budget, find the searches that cost money and never sell, and see the real revenue your ads bring into your WAI Store, Invoices, Booking and Point of Sale. Every change waits in a review queue; we never raise a budget.
Ads is for small businesses that run their own Google Ads. Set a monthly cap and we watch spend every hour. See which searches waste money, and which campaigns bring real sales into your WAI apps.
Connecting a real Google Ads account opens once Google finishes reviewing WAI Ads. Until then, a sample coffee-shop account shows every screen.
A monthly cap, a pace bar with your projected month end, warnings at 80% and before you go over, and an optional pause of every campaign at the cap.
Paid Store orders, invoices, bookings and in-store receipts matched to the ad click that brought the buyer, per campaign, ad group and keyword.
Searches that cost money and never converted, ready to add as exact or phrase negatives.
If a keyword spent more than an amount with no sales, pause it or alert you. Preview with a dry run first.
Every change waits in a review queue, every send is logged with undo, read-only mode is one click, and budgets are never raised.
1 Google Ads account, read-only: pace, alerts, wasted search terms and real ROAS.
1 account with changes through the review queue, up to 5 rules, API and webhooks.
Up to 5 Google Ads accounts and unlimited rules.
One subscription covers this app and every other business app: Free $0, Starter $19/mo, Business $49/mo for 5 users.
| Limit | Free | Starter | Business |
|---|---|---|---|
| Google Ads accounts | 1 | 1 | 5 |
| Send changes to Google Ads (0 = read-only) | Not included | 1 | 1 |
| Rules | Not included | 5 | Unlimited |
No change reaches Google Ads before you approve it, except ones you switch on yourself (pause at the cap, or a rule set to apply without asking). Ads only pauses and adds negatives; it never raises a budget.
A short snippet on your site keeps the ad click id. When the visitor gives an e-mail, the browser sends a one-way hash. Sales in your WAI apps are hashed the same way and matched within your attribution window.
Connecting opens once Google finishes reviewing WAI Ads. The sample account shows every screen until then.
Free tier. No credit card. Change or cancel any time.
Open Ads →